Category: Digital

Search Engine Optimization Concepts For E-Commerce

Search Engine Optimization (SEO) boosts the natural or organic volume of traffic and visibility of an e-commerce website from Search Engines.The boosted visibility and traffic ultimately turns into better order conversion. This document also presents best practices on Search Marketing, Search Engine...

/ June 17, 2016

SEO – For Dummies

Although SEO is being talked about in today’s Social World, still people do not have proper idea on what SEO is? and how it works? Do you not wonder how actually Search Engine (Google, Yahoo, Bing etc) show relevant results based on...

/ June 17, 2016

Internet Of Things – The Next Big Wave

Technology has been the biggest enabler in this 21century. It has enabled countless avenues for opportunities. The IT industry has garnered most of this revolution as today software’s has become and integral part of it. IT industry has rode multiple ways in...

/ June 17, 2016

Responsive Design vs. Mobile “m.dot” sites

Abstract This document presents the comparison of Responsive Website Design (RWD) versus the M Dot approach. The document attempts to cover various aspects that need to be considered before choosing one over another. Overview Responsive Web Design – The Responsive Web Design...

/ June 17, 2016

Search Engine Optimization Strategies For E-Commerce

Search Engine Optimization strategies and best practices will ultimately boost the natural or organic volume of traffic and visibility of an e-commerce website from Search Engines. The boosted visibility and traffic ultimately turns to the better order conversion. Search Engine Optimization implementation...

/ June 16, 2016

Ratan Tata, Anna Hazare & Big Data

A fictitious scenario Imagine a retail firm targeting its potential customers for a product recommendation. The operational systems provide segmentation based on demography and identifies ‘Ratan Tata’ and ‘Anna Hazare’ in the same segment since both are a) born in 1937, b)...

/ June 16, 2016

Internet of Everything : Where Machine Talks To Machine

As technologies matures, definitions and uses of technologies also evolves and change. We can say that first Network Device or Networked Computers were the first example of connected devices sharing information over the cables and sharing meaningful insight to each other. With...

/ June 13, 2016

4 Methods for Real Time Service Excellence with the Cloud

Consumers are interacting with businesses in very different ways than they used to. With our plethora of mobile devices and channels, customers expect to connect with us from anywhere at anytime using phone, email, live chat, social media or web-based apps. Cloud technology...

/ June 13, 2016

Shopping for an E-Commerce Platform? Here’s a Ready Reckoner

I talk to our future customers, and share insights on oracle commerce, retail vision etc. This is when it occurred to me about putting together a post on considerations for moving to a better eCommerce platform. First things first- ‘Thinking’ about shifting...

/ June 13, 2016

5 Ways To Evaluate Your Cloud Service

When you move your infrastructure to the cloud there will be changes needed.  To properly deploy all or part of your infrastructure, there will be new processes to implement, new technologies that you will need to integrate and new management tasks required....

/ June 13, 2016
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