Category: Digital

5 Ways To Evaluate Your Cloud Service

When you move your infrastructure to the cloud there will be changes needed.  To properly deploy all or part of your infrastructure, there will be new processes to implement, new technologies that you will need to integrate and new management tasks required....

/ June 13, 2016

Measure & Manage Non Functional Requirements using Software Non-functional Assessment Process (SNAP)

There is an old management adage “You can’t manage what you don’t measure”, which is still very accurate in today’s day. Unless you measure something, you don’t know if it is getting better or worse. You can’t manage improvement if you don’t...

/ June 9, 2016

IT Integration Challenges Solved by Service-Oriented Architecture

One of the biggest challenges your IT department faces today is keeping up with and supporting the variety of platforms that their customers are using. To solve this challenge a Service Oriented Architecture (SOA) will enable processes to communicate via loosely coupled...

/ June 3, 2016

Data driven decisions The changing role of the retail CMO

In the past, life was relatively straightforward for an IT vendor – we spoke to the CIO, convinced him or her of the business value of our proposition, they would agree the investment spend with the CFO and we signed a contract....

/ April 12, 2016

Ride the crest of social media chatter

Imagine a scenario where you and your friend are catching up over coffee and you are sharing all that is going on with your life. Yes, you do the same via Facebook posts, emoticons, chats, status updates etc. but instead, you have...

/ January 5, 2016

Jump start your enterprise reporting using cloud

Enterprise data is fast replacing individual or collective instinct based judgement as the objective and comprehensive basis for almost all strategic and tactical decisions that executives take. With complex nature of enterprise data spread across business functions, analyzing and reporting on such...

/ December 9, 2015

Harnessing Social Habits of Consumers using Analytics

A leading Insurance company used ZenSocial platform to create an effective go-to-market strategy for their wellness product in US and UK. ZenSocial is a big data platform that helps organizations generate contextual intelligence and create value from social media data. It can...

/ September 18, 2015

How can the Digital Retail enterprise avatar get you happier customers?

“Customer is the king” is a well-known adage that has been the driving principle for brands to build their customer led initiatives with visible success levels. Today, in the context of the connected world, wherein customers are sharing their desires online, exchanging...

/ September 10, 2015

How businesses can use IoT to connect with their consumers?

The concept of connected things is not new to us – if we look at nature, existence of connections between and within species, and their relationship with the environment is absolute. Similarly, when we talk about Internet of Things (IoT), we are...

/ July 29, 2015

The Digital CMO…Exploring beyond boundaries

An interesting development that has emerged in the recent past involves Chief Marketing Officers (CMOs) across the world focussing on enhancing customer experience by understanding, addressing and adapting to ever-changing customer requirements in real-time. Studies show that these rapid shifts in customer...

/ January 9, 2015
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