Category: Digital

How can the Digital Retail enterprise avatar get you happier customers?

“Customer is the king” is a well-known adage that has been the driving principle for brands to build their customer led initiatives with visible success levels. Today, in the context of the connected world, wherein customers are sharing their desires online, exchanging...

/ September 10, 2015

How businesses can use IoT to connect with their consumers?

The concept of connected things is not new to us – if we look at nature, existence of connections between and within species, and their relationship with the environment is absolute. Similarly, when we talk about Internet of Things (IoT), we are...

/ July 29, 2015

The Digital CMO…Exploring beyond boundaries

An interesting development that has emerged in the recent past involves Chief Marketing Officers (CMOs) across the world focussing on enhancing customer experience by understanding, addressing and adapting to ever-changing customer requirements in real-time. Studies show that these rapid shifts in customer...

/ January 9, 2015

Customer engagement in a digital world

We have been hearing a lot about how millennials will rule the retail roost in the coming years. Presently in their 20s and 30s, by 2020 they alone will drive over 30 % of US sales – which will exceed USD 1.2...

/ December 31, 2014

DIGITAL Transformation- an initiative by your CUSTOMER

DIGITAL Transformation – an initiative by your CUSTOMER Digital Transformation – means different things to different people, but for an organization what matters is what it means to its customers. Kept on their toes by the new age customers, the millennials who...

/ December 12, 2014
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