Category: Digital

Hi Zeva, What’s the future like without keyboard and mouse?

Hi Zeva, What’s the future like without keyboard and mouse?

If you are wondering who Zeva is and why am I asking her that question, well, it is Zensar’s own enterprise-level AI virtual assistant. Since she’s busy with enterprise tasks, I’ll answer the question on her behalf.  Until the mid to late...

/ November 1, 2018
Digital Marketing for an IT business

Digital Marketing for an Enterprise IT business

For B2C companies with relatively small purchase cycles, digital marketing can often help reap quick rewards. However, a matured enterprise IT services business is different for the reasons mentioned below: Considerably long purchase cycles High involvement decision-making by prospects Sales driven, and...

/ October 22, 2018
Demystifying "Internet of Value"

Demystifying ‘Internet of Value’

‘Internet of Value’ is the buzzword which is living out on the blockchain hype cycle. To fathom the impact of ‘Internet of Value’, we first need to understand the meaning of the word ‘Value’. The dictionary meaning of this word, if used...

/ August 16, 2018
An open letter to Singapore Design Managers

An open letter to Singapore Design Managers

Are you a Manager in Singapore overseeing UX design teams? Someone who may or may not be a practitioner, but is looking to mature the UX practice at your organisation? These three pointers will help orientate your progress. Dear Design Manager, Last...

/ August 14, 2018

How to know if you should build an internal UX lab

So, you’re doing more and more user research. You’re taking a user-centric approach to everything you do. Brilliant news. But you don’t have the capabilities in-house to conduct this research. What do you do?  You could hire an external agency and use...

/ August 13, 2018
Grow Big with Big Query

Grow Big with BigQuery!

What do you when you are the world’s largest search engine platform and need an urgent solution to manage all your ad-hoc searches. Probably you can innovate one. And that is exactly what Google did, back in 2006, when they came up...

/ August 13, 2018
Why-are-retailers-moving-to-Google-Cloud-Zensar-Blog

Why are retailers moving to Google Cloud?

With the advent of disruptive technologies such as the internet of things, artificial intelligence and machine learning, the complexity and proliferation of data are on a sharp rise. As a result, terms like big data and cloud computing are now mainstream jargons in the...

/ July 19, 2018
Citizen Data Scientist_Zensar_Blog

EMERGENCE OF CITIZEN DATA SCIENTISTS AND AUGMENTED ANALYTICS: WHAT IT MEANS FOR IT FIRMS & PROFESSIONALS

I came across the phrase “Citizen Data Scientist” during my research and was intrigued by it. Once I read more about it, I realized that it is nothing but a name for an advanced business user who is comfortable with the new-age...

/ July 19, 2018
Zensar_Service_Discovery_in_Microservices_System

Service Discovery in Microservices System

Microservices is an architectural approach towards software development that accelerates software delivery cycles and improves maintainability and scalability of the software. In microservices architecture, software products consist of multiple independent modules or services that can be made to interact via API. One...

/ July 9, 2018

How Augmented Analytics Is Redefining Decision-Making

Jim, the Sales Head of one of the leading pharmaceutical firms receives the monthly sales dashboard from his Business Intelligence team. He has to explain to the board why the sale of their top-selling drug has been at an all-time low for...

/ July 5, 2018
1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)
Loading...