Category: Digital

How-can-the-CIO's-organization-harness-the-power-of-Digital

How can CIOs Harness the Power of Digital in their Organization?

Digital Transformation is no longer optional in the corporate world. With the global technological revolution gearing exceptional pace, countless job roles are witnessing dramatic overhauls, primarily that of the CIO. In fact, CIOs are even being considered as one of the most...

/ April 1, 2019
Securing-data-through-Azure-IAM-and-access-control

Securing data through Azure IAM and access control

Azure Identity and Access Management (IAM) is used as a part of Azure Security and Access Control to manage and control a user’s identity. Access control is mainly used to prevent data breaches, account hijacking, breaches caused from shared resources, and creating...

/ March 5, 2019
Digital-Experience-Platform

Experience Led Transformation with Digital Experience Platform (DXP)

Powered by Adobe Experience Cloud A brand is the biggest asset a company can have in today’s digital age. But with thousands of brands in every industry, being memorable is analogous to delivering a seamless experience to customers by leveraging every available...

/ February 26, 2019
‘Artificial Intelligence’ vs “Artificial” “Intelligence”

‘Artificial Intelligence’ vs “Artificial” “Intelligence”

In 2013, Audrey Hepburn starred in a chocolate commercial where she abandons her bus journey midway to hop onto a posh looking convertible, thus, reinforcing the tagline of Galaxy Chocolate, ‘Why have Cotton, when you can have Silk?’ This is strange because...

/ January 31, 2019
Unlocking design's data layer

Unlocking design’s data layer

The data resources of large companies have grown wildly in recent years. These can be harnessed to create new value in the customer’s world: faster, smarter, more joined-up experiences which deepen engagement and loyalty. Yet in many big companies, progress towards this...

/ January 24, 2019
The Face Recognition System which doesn't miss anything

The Face Recognition System which doesn’t miss anything

Although this blog is about Kafka, I would like to explain “How” and “Why” did we come across Kafka. Well, in today’s world the most important thing in terms of computing is DATA. Data is the information translated into such a form...

/ November 22, 2018
Hi Zeva, What’s the future like without keyboard and mouse?

Hi Zeva, What’s the future like without keyboard and mouse?

If you are wondering who Zeva is and why am I asking her that question, well, it is Zensar’s own enterprise-level AI virtual assistant. Since she’s busy with enterprise tasks, I’ll answer the question on her behalf.  Until the mid to late...

/ November 1, 2018
Digital Marketing for an IT business

Digital Marketing for an Enterprise IT business

For B2C companies with relatively small purchase cycles, digital marketing can often help reap quick rewards. However, a matured enterprise IT services business is different for the reasons mentioned below: Considerably long purchase cycles High involvement decision-making by prospects Sales driven, and...

/ October 22, 2018
Demystifying "Internet of Value"

Demystifying ‘Internet of Value’

‘Internet of Value’ is the buzzword which is living out on the blockchain hype cycle. To fathom the impact of ‘Internet of Value’, we first need to understand the meaning of the word ‘Value’. The dictionary meaning of this word, if used...

/ August 16, 2018
An open letter to Singapore Design Managers

An open letter to Singapore Design Managers

Are you a Manager in Singapore overseeing UX design teams? Someone who may or may not be a practitioner, but is looking to mature the UX practice at your organisation? These three pointers will help orientate your progress. Dear Design Manager, Last...

/ August 14, 2018
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