Category: Digital
Securing data through Azure IAM and access control
Azure Identity and Access Management (IAM) is used as a part of Azure Security and Access Control to manage and control a user’s identity. Access control is mainly used to prevent data breaches, account hijacking, breaches caused from shared resources, and creating...
Experience Led Transformation with Digital Experience Platform (DXP)
Powered by Adobe Experience Cloud A brand is the biggest asset a company can have in today’s digital age. But with thousands of brands in every industry, being memorable is analogous to delivering a seamless experience to customers by leveraging every available...
‘Artificial Intelligence’ vs “Artificial” “Intelligence”
In 2013, Audrey Hepburn starred in a chocolate commercial where she abandons her bus journey midway to hop onto a posh looking convertible, thus, reinforcing the tagline of Galaxy Chocolate, ‘Why have Cotton, when you can have Silk?’ This is strange because...
Unlocking design’s data layer
The data resources of large companies have grown wildly in recent years. These can be harnessed to create new value in the customer’s world: faster, smarter, more joined-up experiences which deepen engagement and loyalty. Yet in many big companies, progress towards this...
The Face Recognition System which doesn’t miss anything
Although this blog is about Kafka, I would like to explain “How” and “Why” did we come across Kafka. Well, in today’s world the most important thing in terms of computing is DATA. Data is the information translated into such a form...
Hi Zeva, What’s the future like without keyboard and mouse?
If you are wondering who Zeva is and why am I asking her that question, well, it is Zensar’s own enterprise-level AI virtual assistant. Since she’s busy with enterprise tasks, I’ll answer the question on her behalf. Until the mid to late...
Digital Marketing for an Enterprise IT business
For B2C companies with relatively small purchase cycles, digital marketing can often help reap quick rewards. However, a matured enterprise IT services business is different for the reasons mentioned below: Considerably long purchase cycles High involvement decision-making by prospects Sales driven, and...
Demystifying ‘Internet of Value’
‘Internet of Value’ is the buzzword which is living out on the blockchain hype cycle. To fathom the impact of ‘Internet of Value’, we first need to understand the meaning of the word ‘Value’. The dictionary meaning of this word, if used...
An open letter to Singapore Design Managers
Are you a Manager in Singapore overseeing UX design teams? Someone who may or may not be a practitioner, but is looking to mature the UX practice at your organisation? These three pointers will help orientate your progress. Dear Design Manager, Last...
How to know if you should build an internal UX lab
So, you’re doing more and more user research. You’re taking a user-centric approach to everything you do. Brilliant news. But you don’t have the capabilities in-house to conduct this research. What do you do? You could hire an external agency and use...
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