Tom Wood

All posts by Tom Wood

Unlocking design's data layer

Unlocking design’s data layer

The data resources of large companies have grown wildly in recent years. These can be harnessed to create new value in the customer’s world: faster, smarter, more joined-up experiences which deepen engagement and loyalty. Yet in many big companies, progress towards this...

/ January 24, 2019

When UX meets AI

Artificial intelligence is attracting more and more interest in the business world. It looks increasingly likely that AI software is going to find applications in the front-line between companies and their customers. So it’s probably the right time to start thinking about...

/ January 5, 2017

What is Experience Design?

Every man-made thing creates a human outcome through its usage: every pen, every sandwich, every pair of shoes, every web page, every call-centre script…everything. Normally when we make something for others we intend to make it useful and create a positive result...

/ January 5, 2017

Why We Are Joining Zensar

It’s a big step for us, but we’ve decided after 14 years to take Foolproof into a larger technology services business. Joining Zensar will allow us to make faster progress on some of the things we set out to do as a...

/ December 20, 2016
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