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All posts by Andrew Busby

Data driven decisions The changing role of the retail CMO

In the past, life was relatively straightforward for an IT vendor – we spoke to the CIO, convinced him or her of the business value of our proposition, they would agree the investment spend with the CFO and we signed a contract....

/ April 12, 2016

What makes UK retail stand out?

UK Retail is the most vibrant, dynamic, exciting, competitive retail environment globally; in this blog, Zensar Retail Business Head, Andrew Busby, examines what are the trends & driving forces behind this and what this means for the industry. UK Retail leads the...

/ July 10, 2015

2015: Relentless Pace of Change

Five for Fifteen It seems hard to imagine that we are already 4 months into the year and the pace of change in retail continues to be relentless; so just how is 2015 shaping up and what are the standout trends we...

/ May 6, 2015

Retail Week Live

“To know your customer is to know why you are in business” 2 days, over 100 speakers, more than a 1,000 delegates – Retail Week Live was again the highlight in the retail calendar and Zensar was there to witness it all....

/ March 16, 2015

The Millennials Have Arrived

The Millennials Have Arrived Bold, brash, impatient, demanding…….are you ready for your new breed of customer? One who doesn’t conform, isn’t loyal, wants everything now and ultimately will destroy your brand if they don’t get what they want? Excite, engage, explore, expand...

/ October 29, 2014
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