How Al-Led Marketing can be the catalyst for B2B purchasing (Part1)
B2B buying is more intricate than ever. It is no longer the CXO’s decision, and multiple stakeholders are involved. Procurement, once regarded as the showstopper or in certain scenarios a facilitator, has got the prominent seat in the decision-making process. Procurement leaders...
Account Based Marketing
Present lead generation, in which salesperson capture as many leads as possible, and then qualify them later in the funnel, is an incredibly powerful technique. But 79% of marketing leads never convert into sale. Account Based Marketing mainly works best for B2B companies. A: A...
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