Month: April 2021

Are your Conversion Rate Optimisation initiatives running out of steam?

Are you finding it harder to realise big gains from your optimisation efforts? If so, you are in a similar position to a growing number of your peers. It’s easy to fall into the trap of thinking that this lull is natural, and...

/ April 26, 2021

Content powered by AI

An AI-empowered marketer makes more meaningful connections to deliver exceptional experiences and spark consumer engagement. In the post-covid era, consumers have evolved in their online interactions and expect more from brands. Hence for the modern marketer it is critical to drive personalized...

Early Adopters to Marketo

Whether you are new to marketo or have an established instance, it never hurts to know how you can manage it better, scale campaigns, align sales and marketing and enhance the adoption of the tool.A subscription as basic as Marketo ‘SELECT’ has...

Marketo Performance Insights – A Huge Win

Understanding and reporting marketing revenue performance often requires complicated and manual processes, such as pulling data from costly integrations and spreadsheets, patching together reports, and relying on analysts. According to Forrester, ‘77% Marketing decision makers main concern is not being able to...

What’s the deal with NFTs?

A 5-minute roundup NFTs, or Non-Fungible Tokens, seem to have taken the world by storm. And if you’re wondering what it is that makes them so special or interesting, this article is for you. But before we go into the details of...

/ April 5, 2021
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