So you finally closed that big account and the Boss invites you over to his house for a celebratory gathering. You of course asked him what you can bring…..and then he says it, ‘Arnie (some names have been changed to protect the innocent), bring your favorite French wine’. Oh, the horror. You of course do not have time to relive the ongoing debate on what French Wine Region is better, Bordeaux or Burgundy. So, what do you do?
While there are many things to consider, I would submit to you that this is almost as ‘easy’ as choosing your next Omni-Channel System Integrator (SI). Don’t believe me? Keep on reading.
Terroir. This is such a flaming subject that even the actual meaning of the word is debated often. The bottom line is, ‘terroir’ is a combination of many contributing factors like the soil (and subsoils), the climate, the amount of sun light, the amount of water retained or drained from the soil, etc. To choose the wine for the gathering: Ask questions about the ‘terroir’ of the particular wine you choose. Then rate each factor on a simple ‘pros’ and ‘cons’ graph. To choose the right SI: Look at the foundation of the potential partner. Ask questions about financial stability, number of employees, number of years in business, employee retention, yearly revenue, etc.
Blend or Single Varietal. Bordeaux wines are almost always a blend of multiple grapes (Cabernet Sauvignon, Merlot, Malbec, etc), while Burgundy wines are usually single varieties (Pinot Noir). To choose the wine for the gathering: Best advice I can give you here is pair the wine with whatever is for dinner. Your Boss will be very impressed when you say ‘Sure thing, Boss. What should I pair the wine to?’ To choose the right SI:There are SI’s out there that are focused on just one aspect of Omni-Channel. Maybe they are experts in Search Engine Technology, or really good at eCommerce or POS (Point of Sale) Systems. I admit that there is some logic in going with the ‘Single Varietal’ (aka ‘one trick’ Pony) SI for a small, one-particular-technology focused, proof of concept project. However, only an SI that truly can provide a holistic delivery of ALL Omni-Channel Commerce features should be your choice. Why, do you say? Omni-Channel is not driven by just one piece of technology or even one vendor. To really ‘pair’ your vision and roadmap to a plan, you need somebody who can execute across multiple disciplines and domains.
Pedigree. While Bordeaux wines have a long history of winning Global Wine competitions, recently the Burgundy types are closing the gap. The bottom line is both French Wine Regions produce fabulously tasting wines. Those awards are pretty accurate and reflect not only the success of a particular vintage, they also establish a history of excellence. To choose the wine for the gathering: Best advice I can give you here is… listen to the experts. To choose the right SI: Look at their body of work. Who are their customers? What have they accomplished in the Omni-Channel arena? Would past customers do business with them again? What kind of contribution have they made to the Omni-channel space? Talk to the experts.
In summary, the best SI for your project is a partner that lives and breathes every aspect of Omni-Channel. A partner that is going to be ‘paired’ awesomely with your roadmap and that has an undisputable track record of Omni-channel commerce delivery.
At Zensar Technologies Digital Commerce division (Professional AccessProfessional Access – Now Zensar Digital Commerce), we like to believe we can be that partner for you and your company. We are always ready to help you shape your vision and establish your roadmap.
VP – Global Presales and Solution Strategy – Digital Commerce Services