A leading Insurance company used ZenSocial platform to create an effective go-to-market strategy for their wellness product in US and UK.
ZenSocial is a big data platform that helps organizations generate contextual intelligence and create value from social media data. It can be integrated with the existing enterprise systems.
Case Study Snapshot:
|What was the need?||What did Zensar do?||What were the results?|
|Market Intelligence to expand in US and UK where the client was in the process of launching their wellness product through regional partners||Used its proprietary ZenSocial platform to track consumer behaviour across different social channels (Facebook, Twitter, Forums, Blogs, etc.)||The client was able to identify product associations that acted as a feed to help design better promotional campaigns and drive customer engagement|
|Understand performance of partners’ initial promotional efforts across social channels in these new markets||Identified regional preferences for physical/ wellness activities||Real-time insights on campaign performance, competition response, and identification of new leads|
|Used the platforms’ NLP capability to segment the data and provide insights on customer need and partner promotions|
Also, check out our webinar on ‘Harnessing Social Habits of Millennial Shoppers’, where Strategy and Operations Head at Nakumatt and Head of Digital Enterprise at Zensar will discuss how you can leverage social data to derive actionable insights and how ZenSocial can help you leverage social data.
Date: September 29, 2015