Delivering Digital Commerce at #GartnerSYM 2014

Gartner Symposium/ITxpo, Barcelona is one of the largest confluence of CIOs and IT executives in Europe. This year, the symposium is based around the theme of ‘Driving Digital Business’. At the event, CIOs and senior IT executives will learn how to realize, build and optimize digital opportunities, move digital business from theory to practice, and evolve their own IT leadership to become indispensable in the new digital business world.

Zensar Technologies is a Platinum Sponsor at the Symposium this year. Zensar will be showcasing their capability around the theme ‘Delivering Digital Commerce’ – that revolves around customer experience, product innovation, organizational agility and intelligence driven processes. The theme has been chosen in alignment with the current expansion of Zensar’s footprint in the critical and fast growing e-Commerce space through the recent acquisition of US-based Company Professional Access Inc.

What Zensar is going to deliver?

SPS Session – Driving Digital Transformation through Customer Engagement in the socially aware World?

Digital business is blurring the lines between the digital and the physical worlds, disrupting all industries and redefining the role of IT. In this new era, people, businesses and things are connecting, transacting and even negotiating with one another directly. Rapid digitalization combined with growing social technologies is driving the evolution in new-age consumer behavior. Consumers today have an increasing desire to know more, to express or to let go. Changing demographics are making it mandatory for all businesses to take a serious note of these promising digital channels. Businesses are now making conscious efforts through ever-smarter and more efficient ways to build immersive customer experience.

At the Gartner Symposium 2014, Zensar would be launching a Digital Quotient Challenge. This initiative has been built specifically for Gartner Symposium/ITxpo 2014 to understand digital maturity of the event’s attendees at individual level. Zensar plans to take this exercise further by evaluating the Digital Maturity of various organisations who are at this event.

If you wish to know more, Visit our booth# O6 at the Symposium to experience Customer Experience Management tools across Omni-channel Commerce, Mobility and Social Listening or simply hashtag #whatsyourDQ? and wait for the grand unveiling.

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