Held annually in New York, Retail’s BIG Show is NRF’s flagship industry event attracted over 27,000 visitors this year. And like every year, the event was abuzz with new technologies that will define the retailers of tomorrow. Zensar’s Retail team was an exhibitor and sponsor at NRF’s Big Show 2013. The four day event offered unparalleled education, collegial networking, and an enormous EXPO Hall full of technologies and solutions. Here are some technology insights from the event.
Mobility Trends enabling retail whether it was smartphones or tablets or functionalities covering showrooming, loyalty and rewards, payments or POS covered most booth spaces. This was reinforced by the study conducted by RIS Store Systems Study, which said that, “The fact that 66% of retailers are looking at increasing their store count in 2013 combined with the response that overall reduction in future POS terminal purchases is expected to be 12.4%, puts a huge punctuation mark on the impact that mobile has in retail. The 2013 study revealed that mobile’s influence in the store is only accelerating and isn’t expected to slow down.” But the caution for retailers is that mobility should not be adopted just for technology sake, but it should be understood and adopted with a platform approach, which should be truly functional today and in the future.
Enhancing In-Store Experiences to complement their web presence was the focus of many seminars. Whether RFID tags talking to customers and showing complete product information or in-store personnel armed with tablets doling out product information or a digital shopper assisting customers in creating the look they want by mixing and matching and closing a sale were clearly seen as trends towards creating a store, that is customer centric and personal which helped retailers give a unified omni-channel brand experience to their customers.
Data driven marketing was to be become reality for retailers in 2013 as data processing maturity was set to be moving from ‘descriptive’ to ‘prescriptive’. Unstructured data processing gains momentum, as well as a good-looking business case, within the retail enterprise.
Looking forward to another fabulous Retail’s BIG Show event in 2014.