Why HR should lead your Digital Transformation Initiatives?

The face of innovation continues to undergo an unceasing transformation as we gear deeper into 2019. As organizations compete to build the next big product or acquire the hottest skill set, it has become equally important to leverage the innovation potential of...

/ March 19, 2019
Securing-data-through-Azure-IAM-and-access-control

Securing data through Azure IAM and access control

Azure Identity and Access Management (IAM) is used as a part of Azure Security and Access Control to manage and control a user’s identity. Access control is mainly used to prevent data breaches, account hijacking, breaches caused from shared resources, and creating...

/ March 5, 2019
Digital-Experience-Platform

Experience Led Transformation with Digital Experience Platform (DXP)

Powered by Adobe Experience Cloud A brand is the biggest asset a company can have in today’s digital age. But with thousands of brands in every industry, being memorable is analogous to delivering a seamless experience to customers by leveraging every available...

/ February 26, 2019
‘Artificial Intelligence’ vs “Artificial” “Intelligence”

‘Artificial Intelligence’ vs “Artificial” “Intelligence”

In 2013, Audrey Hepburn starred in a chocolate commercial where she abandons her bus journey midway to hop onto a posh looking convertible, thus, reinforcing the tagline of Galaxy Chocolate, ‘Why have Cotton, when you can have Silk?’ This is strange because...

/ January 31, 2019
Unlocking design's data layer

Unlocking design’s data layer

The data resources of large companies have grown wildly in recent years. These can be harnessed to create new value in the customer’s world: faster, smarter, more joined-up experiences which deepen engagement and loyalty. Yet in many big companies, progress towards this...

/ January 24, 2019
The Face Recognition System which doesn't miss anything

The Face Recognition System which doesn’t miss anything

Although this blog is about Kafka, I would like to explain “How” and “Why” did we come across Kafka. Well, in today’s world the most important thing in terms of computing is DATA. Data is the information translated into such a form...

/ November 22, 2018
Hi Zeva, What’s the future like without keyboard and mouse?

Hi Zeva, What’s the future like without keyboard and mouse?

If you are wondering who Zeva is and why am I asking her that question, well, it is Zensar’s own enterprise-level AI virtual assistant. Since she’s busy with enterprise tasks, I’ll answer the question on her behalf.  Until the mid to late...

/ November 1, 2018
Performance redefined Ideal tool for current performance testing needs

Performance redefined: Ideal tool for current performance testing needs

With customer becoming the focus of every organization, and the rest realigning to meet customer expectations, performance cannot be neglected. Every second reduced in response time, thus enhancing the performance of the application under test adds to the business. When the business...

/ October 26, 2018
Digital Marketing for an IT business

Digital Marketing for an Enterprise IT business

For B2C companies with relatively small purchase cycles, digital marketing can often help reap quick rewards. However, a matured enterprise IT services business is different for the reasons mentioned below: Considerably long purchase cycles High involvement decision-making by prospects Sales driven, and...

/ October 22, 2018
Rod Next

RoD NeXT – New and Exponential Technologies

Unlocking Exponential Value Today, for Enterprises of Tomorrow Enterprises across the globe are quickly scaling their businesses to deliver exponential value from the investments in technology and digital programs. There is a greater premium among companies to explore new channels that widen...

/ October 9, 2018