Are your Conversion Rate Optimisation initiatives running out of steam?

Are you finding it harder to realise big gains from your optimisation efforts? If so, you are in a similar position to a growing number of your peers. It’s easy to fall into the trap of thinking that this lull is natural, and...

/ April 26, 2021

Content powered by AI

An AI-empowered marketer makes more meaningful connections to deliver exceptional experiences and spark consumer engagement. In the post-covid era, consumers have evolved in their online interactions and expect more from brands. Hence for the modern marketer it is critical to drive personalized...

Early Adopters to Marketo

Whether you are new to marketo or have an established instance, it never hurts to know how you can manage it better, scale campaigns, align sales and marketing and enhance the adoption of the tool.A subscription as basic as Marketo ‘SELECT’ has...

Marketo Performance Insights – A Huge Win

Understanding and reporting marketing revenue performance often requires complicated and manual processes, such as pulling data from costly integrations and spreadsheets, patching together reports, and relying on analysts. According to Forrester, ‘77% Marketing decision makers main concern is not being able to...

What’s the deal with NFTs?

A 5-minute roundup NFTs, or Non-Fungible Tokens, seem to have taken the world by storm. And if you’re wondering what it is that makes them so special or interesting, this article is for you. But before we go into the details of...

/ April 5, 2021

Empowering the enterprise workforce – 4

Why You Should Upgrade Your Enterprise With User-Centric Digital Workplace Solution Read blog 3 of this series to know Critical Success Factors For Building A Digitally Mature Workplace. Evolving technology and changing employee expectations call for a new work environment – one...

/ March 22, 2021

Human Error : A costly affair in cybersecurity

The latest Verizon data breach report suggests that “Human Error” is the primary factor for increasing cyber incidents year-over-year. According to experts, in 2021 and beyond, cybercriminals will unleash the fifth-generation cyber-attacks, while 97% of the world can protect itself only from...

/ March 19, 2021

With frauds on the rise during the pandemic, can AI be your shield?

According to a new study released by the Association of Accredited Fraud Examiners (AAFE) [1], anti-fraud experts are seeing a spike in different forms of fraud due to the COVID-19 pandemic. As of November 2020, the survey reports that 79% of respondents...

/ March 19, 2021

SAP Data Cleansing and Cleaning for SAP Migrations

Software runs the world, and data is everywhere. But not all data is equally valuable. Data comes in many different forms, shapes, sizes, and structures. It can be structured and ordered, or it can be unstructured, badly duplicated, and altogether raw in...

/ March 19, 2021

It’s about Money – Hack the Hacker Using Deception!

About the Financial Sector “Money” is one of the most driving motivations for adversaries to spend significant time on this sector. Advanced tooling, high pay-outs and a perimeter that has been redefined over the last year makes this sector very lucrative for...

/ February 26, 2021

Enterprise Cloud Security to Combat the Digital Threat Landscape

An industry report shares that approximately 80% of companies surveyed had experienced at least one cloud data breach in the last one and a half years. These breaches were the result of misconfiguration of cloud security controls and inadequate visibility into the...

/ February 2, 2021

Empowering the enterprise workforce – 2

How Artificial Intelligence (AI) And Analytics Are Shaping Digital Workplace Services In A Post-Covid World Read blog 1 of this series to discover Digital Workplace Transformation Drivers in the Post Covid World The COVID-19 crisis forced many organizations to reconsider traditional ways...

/ February 1, 2021

Explainable AI: The need of the hour – Part 2

In part 1 of this blog series, we understood various AI/ML models and how they function. In this part, we will learn various methods by which the AI/ML models can be better explained to the consumers or persons who derive benefits from...

/ January 27, 2021

Explainable AI: The need of the hour – Part 1

The concepts of Artificial Intelligence (AI) and Machine Learning (ML) are impossible to ignore in today’s world, especially if you’re in the field of technology or you’re running an organization. Although these technologies are improving products and processes, it is not always...

/ January 27, 2021

Direct to Consumer – Consumer Packaged Goods (CPG) Acceleration in a Post-COVID world

The curtains are finally drawn on the COVID-affected 2020. And as we look back, it’s been a year of major disruptions throughout the industry. One of the silver linings from the last 8 months, however, is that whatever was imagined as the...

/ January 13, 2021

Empowering the enterprise workforce – 1

Digital transformation is a key challenge and opportunity faced by organizations worldwide. However, as a business leader, you can create an agile workplace by investing in holistic solutions capable of driving the synergies between key workplace functions. Digital Workplace Transformation Drivers in...

/ January 7, 2021

AI for Tackling Online Gambling Frauds

According to a report, the online gaming industry, as of 2020, is a $159+ bn market, with an observed growth rate of approximately 9.3% year on year, with close to $60 bn attributed to online gambling. The scale of Fraud in Online...

/ December 15, 2020

Supply Chain Challenges Faced by Business Leaders in 2020

From forest fires to hurricanes to the pandemic that almost brought the world to its knees – businesses, today, are facing all kinds of challenges. According to an industry research, amongst the biggest areas impacted is that of supply chain, with over 90% of...

/ December 9, 2020

Ensuring Proactive Cybersecurity Through Threat Hunting

Organizations today need to embrace the new digital world and embrace practices such as remote working, while also being aware that this new way of business expands attack surfaces by opening new doors for hackers to exploit by working opportunistically to take...

/ December 3, 2020

Blockchain for Banking and Financial Services: Ensuring security against DNS Cache Poisoning

Cybersecurity Ventures predicts that cybercrime will cost the world in excess of $6 trillion annually by 2021, up from $3 trillion in 2015. Banking and Finance (BF) industries are especially vulnerable to cyberattacks due to large amount of funds that are digitally...

/ December 2, 2020

On the other side of sales: Finding the balance between speedy service & sustainability

It’s that time of the year that every retailer waits for, to turn ‘Black’ from ‘Red’! We’re referring to the move from the excitement of the Black Friday sales to the season of Holidays and Gifting. No analytical model will be able...

Correcting faulty customer addresses with Machine Learning: Part 2

In part 1, we learned about importance of address matching, challenges and common algorithmic approaches for address matching. In part 2, we will talk about importance of Machine Learning in address matching and various Machine Learning approaches that can be used. Importance...

/ November 26, 2020

Correcting faulty customer addresses with Machine Learning: Part 1

Introduction We’ve all taken really well to having an online presence, but that in no way has diminished the importance of our physical addresses. In fact, when we interact with any company, we are often authenticated through our name and address. This...

/ November 26, 2020

Tangible Extended Reality (XR): How Haptics will enable close to real-life experiences

Humans are visual beings. We tend to learn a lot more if the information is presented visually rather than in a written or oral form. That’s why most of us would rather watch a YouTube tutorial for troubleshooting our washing machines or...

/ November 18, 2020

Zensar High Velocity Enterprise™ Model

How is Zensar driving High Velocity Enterprise™ to support clients? Businesses today face stiff competition from nimble rivals to meet consumer demand for more reliable, faster, and increased customized experiences across channels. Simultaneously, pressure mounts from business partners and investors to deliver...

/ November 9, 2020

Unusual to Usual – Shift in Supply Chain 2020

The pandemic has led to several customer behavior changes and supply chain issues that call for a unified supply chain with greater visibility for stakeholders at both ends. However, the push for digitization of the supply chain is not new – it...

/ November 4, 2020

Digital Underwriting in the Insurance Industry

Modern consumers are used to having everything at the touch of a button – including personal loans and insurance policies. Gone are the days when insurance agents would visit prospects with lengthy forms and show them various projections with paper and pen....

/ October 21, 2020

Certificate Management – Challenges and How to Manage Effectively

In the digital foundation era, organizations are more and more dependent on digital information and digital entities which are also becoming a greater target for cyber attackers. In order to protect digital identities from aggressive external attackers and from insider malicious behavior...

/ October 19, 2020
AI

Active Learning in Conversational AI

Conversational Artificial Intelligence is a set of technologies that enable machines to simulate conversations and come up with the most appropriate answers. Gartner estimates that by 2020, 25% of all customer service support channels will be augmented with interactive virtual assistants. The...

/ October 15, 2020

Leveraging Data Classification to Ensure Data Protection

The COVID-19 era has impacted how many organizations used to work and highlighted the importance of better security governance and protection of data which is at risk and potentially a target of insider malicious behaviour or aggressive cybercriminals. While all organizations and...

/ October 9, 2020
decoupling storage and compute

Benefits of decoupling storage and compute

All data generated by applications or digital systems carries value and can be exploited; however, identifying the relevant data and its efficient consumption requires deep business acumen and analytical orientation. The exponential amount of data being generated across digital channels has forced...

/ October 8, 2020
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CCTV Intelligence in Retail post COVID-19

Impact of COVID-19 on Retail The COVID-19 pandemic has created unprecedented health and economic crisis across the globe. Strict limitations, quarantines, and restrictions have resulted in businesses shutting down in the past few months. Some industries like retail have suffered more than...