Zensar’s award-winning agency, Indigo Slate, enables clients in their sustainable business initiatives
Press Release | 5 Dec 2022
Seattle, WA, December 5, 2022: Zensar, a leading experience engineering and technology solutions company announced today, that its award-winning agency, Indigo Slate is working with clients on their sustainable business initiatives. The agency’s Sustainable Innovation offering is designed to help businesses evolve to meet shifting investor priorities, government policies, and market trends connected to sustainability while maintaining business growth through Indigo Slate’s unique combination of creative agency and consulting services. Unlike traditional agencies, Indigo Slate combines a distinctive mix of climate experts, experience designers, and business and design strategists to provide a new industry standard of comprehensive sustainability expertise grounded in design thinking methodologies.
Speaking on this announcement, Anant Goenka, Interim MD, Zensar said, “Sustainable transformation is becoming an essential undertaking for businesses across every sector. Sustainability is both our passion and our collective responsibility, and we look forward to building partnerships that prioritize bringing innovative change to communities worldwide. At Zensar, we are working on creating design-experience-driven sustainable solutions and services such as this one that will help our clients in sustainable thinking across their business practices.”
Commenting on the announcement, Sandy Sharma, Chief Digital Transformation Officer, and Chief Marketing Officer, Zensar, “We believe that the future of business is linked to sustainable business. We are passionate about helping our clients achieve a sustainable future by identifying sustainability challenges, mapping compelling new opportunities, and creating tailored digital experiences that deliver results. We are already seeing our clients achieve successful outcomes.”
Indigo Slate will partner clients on various projects focused on sustainability. These range from creating solutions for social or environmental challenges to facilitating sustainable changes to core business practices to learning how human interactions play a role in sustainability. Examples of some of the inaugural projects include:
- Decarbonizing Media: Indigo Slate is working with Microsoft to gain a holistic understanding of the current carbon footprint of the media and entertainment industry. These learnings will help determine how Microsoft Cloud for Sustainability can provide industry-relevant information to drive decarbonization.
- Rewired Earth: Indigo Slate helped Rewired Earth develop standard language around ESG-focused financial investments that aligns with UN Sustainable Development Goals through stakeholder interviews, workshops, and UX design.
- Clean Energy Transition: Indigo Slate is facilitating workshops and conducting research for Microsoft and a European Utility Company to define how digital transformation can accelerate the transition to 100 percent clean energy through real-time supply and demand matching.