Zensar brings “Experience-Led Digital Transformation” to Adobe Summit EMEA 2019

London, May 13, 2019:  Zensar, a leading digital solutions and technology services company that specializes in partnering with organizations across industries on their digital transformation journey, announced today that it will showcase its Human-Centred approach to Digital Transformation at the Adobe Summit EMEA , London, on May 15-16th , 2019. Attendees can participate in a series of interactive Design-thinking Workshops specially curated for this audience/event.    

Sandeep Kishore, Chief Executive Officer and Managing Director, Zensar said, “We are excited to showcase our Experience-Led Digital solutions at the Adobe EMEA Summit. One of the key components of our Return on Digital® NeXT (New and Exponential Technologies) strategy centers on Human Experience and how that can help address business challenges.”  

According to Chaitanya Rajebahadur (Chai), Senior Vice President and Head, Europe, Zensar, “We do see rising interest in the region amongst companies wanting to leverage Experience Design to generate outcomes. We are leveraging the power of Adobe solutions, combined with Zensar’s proven capabilities in Experience Design and build, AI and machine learning, to deliver a positive impact on our client’s digital channels and marketing objectives.”

Commenting on the same, Peter Ballard, Co-founder Foolproof, a Zensar company said, “More and more organisations are looking to gain competitive advantage through delivering superior customer and employee experience, and human-centred design lies at the heart of this. Digital transformation starts with people rather than technology, and we’re here at the Adobe Summit to help businesses solve real world customer problems.”

Global organisations are facing challenges due to the lack of clear outcomes from digital investments. To remain competitive and relevant, they need to accelerate the innovation with digital. The series of interactive design-thinking workshops at the event will showcase how bringing together Human-centred design, Smart Platforms, and AI can deliver better outcomes for clients and their customers.

Details on workshops:

Design for change where participants will learn the principles and tactics for unlocking Digital Experience at speed

Practical personalisation – a practical exploration of the tools and techniques of personalisation from leading Adobe experts.

Artificial Intelligence - An AI and bot workshop to explore ways to leverage the power of AI within CX and Marketing strategies to drive higher customer engagement and loyalty.  

Zensar will be showcasing the following suite of offerings:  

Experience-Led Transformation using Digital Experience Platform (DXP) Powered by Adobe Experience Cloud
Ready-to-use plug and play framework using Adobe Experience Cloud to accelerate your digital transformation
Scalable, flexible & CICD-enabled architecture to improve go-to market time
Decoupled front-end experience using SOFEA architecture so you can focus on engaging experiences without worrying about backend 
Responsive solution for all devices to deliver Omnichannel experience   

Omnichannel Bot Solution
Contextual conversion across channels using voice and text
Smart intuitive conversation using NLP
Automated LIVE agent switching based on sentiment, conversation pattern and more.
Prebuilt security, enterprise and helpdesk system integrations 
Out of the box conversation analytics dashboards   

DXP Design Studio
Launch your marketing campaigns within minutes using DXP Design Studio
Build any type of site by scaffolding jump start sites and utilizing as boiler plate for further enhancements
SPA sites with built in SEO and Channel Analytics 
User and Role Management Capabilities to on-board multiple business units   

Foolproof, a Zensar company is one of the leading UK-based Customer Experience Design agencies and Indigo Slate, a Zensar company is a U.S.-based digital marketing strategy and design agency. Zensar brings expertise and capabilities in strategy, design research, experience design to its global customers. Zenlabs has been set up as the innovation hub across multiple locations in India, the UK and the US; designed to build real-world, customer-focused solutions across next generation technologies.

Register for the Interactive Design Thinking Workshops, by visiting https://adobe-summit.foolproof.co.uk/

Learn more by visiting https://www.zensar.com/alliances/adobe-partnership

About Zensar(www.zensar.com)

Zensar is a leading digital solutions and technology services company that specialises in partnering with global organisations across industries on their Digital Transformation journey. A technology partner of choice, backed by strong track-record of innovation; credible investment in Digital solutions; assertion of commitment to client’s success, Zensar ’s comprehensive range of digital and technology services and solutions enable its customers to achieve new thresholds of business performance. Zensar, with its experience in delivering excellence and superior client satisfaction through myriad technology solutions, is uniquely positioned to help them surpass challenges around running their existing business most efficiently, helping in their legacy transformation, and planning for business expansion and growth through innovative and digital ways.

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For any queries please feel free to reach out:
PR Contact (Global Headquarters - India):
Aradhana Prabhu
Public Relations
Zensar Technologies
+91 20 66057510