In The Spotlight

Zensar plans 100 Cr business for the domestic market through new segments

24-02-2009, Pune

Mumbai, 25th Feb '09: Zensar Technologies, a leading global technology and business process company affirms its focus on the India market.
Dr Ganesh Natarajan, Vice Chairman and Managing Director, Zensar Technologies said, "We are reaffirming our commitment to the domestic market with our focus on key segments of government, education, media & entertainment, healthcare and logistics in India by launching new offerings and partnerships to service the sectors. Our growth plans for India will build help to triple our size in India making this a 100 Cr territory in three years."

V. Balasubramanian, Executive Vice President and Head GTS (EMEIA) said at a Seminar today announcing a partnership with Twofour Media, a UK based media and broadcasting company, "We are glad to announce our partnership with Twofour, which is renowned for its wide range of factual entertainment and lifestyle programming. The alliance sets growth strategies and products based on new media, across a wide range of platforms such as television, internet, radio, film and many more, enabling content distribution across multiple formats, on-demand videos, digital advertising, and user-generated content. We are seeing a lot of interest for these new age services across segments of education, media & entertainment, a number of government establishments and also in large corporates in India."

Charles Wace, CEO Twofour Media, "The range of work we undertake is very wide, but the common themes are high production values, and our understanding of what makes a compelling experience for our customers. We see India as a significant market for us and are glad to have partnered with Zensar given their expertise and strategies for growth here. With Zensar's outstanding approach towards its customers and a talent base that understands our processes combined with our domain expertise, together we will bring enhanced value and seamless support at reduced costs to our customers."

Twofour Media in partnership with Zensar will also bring Media FreedomT for the first time in India. This is an advanced asset management system, with built-in collaboration tools, and its associated suite of capability modules enables media content of any format to be acquired, published and delivered to end users live or on-demand, anywhere, on any connected device; including PC, Mobile and TV via a set top box (STB).

About Twofour: (www.twofour.co.uk) Twofour is an international media group and one of UK's fastest growing, convergent media company, with expertise and experience in creating and distributing rich media content across multiple platforms. TwoFour is the biggest independent TV producer outside of London. With headquarters in Plymouth and offices in London and Philadelphia the company comprises:

• Twofour Broadcast: Known for its factual entertainment and lifestyle programming
• Twofour Communications: Leading digital communications agency which produces powerful corporate communications content (clients include Volkswagen UK, Pfizer, The British Army and The British Heart Foundation)
• Twofour Digital: Europe's leading media Technology Company delivering WebTV, IPTV, Webcasting, Web2.0 & Mobile services
• Digital Bridge: Provider of IPTV solutions to the public sector
• HMC Interactive: Brand Experience Company

Lavanya Jayaram - Head, Corporate Innovation Group, Zensar Technologies Tel: +91-20-66057851/98817 45380