In The Spotlight

GOING GREEN –The Zensar Way

Zensar adopts a Five Point Agenda to build a better, healthier and safer tomorrow

Location: Pune, India | Date: 09/04/2009

Zensar Technologies, one of India’s leading integrated IT and BPO solutions provider concluded a week long campaign towards creating ecological sustainability on 5th June the World Environment Day.

On the occasion Dr. Ganesh Natarajan, Vice Chairman and CEO, Zensar Technologies, who also chairs the Green initiatives at NASSCOM said, “Sustainable development is the need of the hour and as responsible members of the industry it is essential for all of us to contribute towards the cause. We at Zensar are taking every step towards creating a green organization through various initiatives through the year. We are also working on a number of customer projects giving them energy efficient solutions like server virtualization etc.”

The Company has created a Five-Point Green Agenda to reduce carbon footprint. This includes Awareness, Conservation, Reduce-Recycle-Reuse, Green IT and Waste Management. The Five Point Agenda aims to encourage Zensarians, people from the IT industry and the community at large to adopt a green lifestyle and be catalysts for a better tomorrow.

As part of the Green Week celebrations, the Company has been running a host of sessions for our employees on various environmental issues, ranging from global warming to waste management at an individual level and for the community at large. The Company in association with ALERT (Association for Learning, Education and Training) hosted a Cycle Rally and a Walkthon on Sunday, 7th of June 2009, which saw active participation from various IT Companies and NGOs of the City. The Company has also developed an indigenous Carbon Calculator. This tool to gauge individual’s carbon emissions has been launched across the organization and will help Zensarians calculate their individual carbon footprint and bring about a reduction in their carbon emissions.

World Environment Day was also celebrated on Zensar’s Innovation Island on Second Life, a 3D virtual world where Zensar has a presence. The event 'Plan-it Green' (Planet Green) was initiated to make people aware of the adverse effect of Climate Change. The virtual event hosted a Cycle Rally and a short environmental documentary was released on Zensar’s Amphitheater in the island. Significant emphasis was given to the usage of environment friendly Search-Engines like 'Blackle.' The three hour event attracted a lot of attention and a more than 50 Second Life avatars participated actively in the event.

Zensar has a Green Campus and practices principles of conservation including vermi-composting, rain water harvesting and has a number of environment friendly installations. Zensar has also been investing heavily in creating focused value propositions for its customers helping them run their businesses in the most energy efficient way. The Company has been providing solutions like virtualization of data centres, wireless devices and ensuring a collaborative change process in the entire value chain from suppliers to sales and marketing.

Note on Second Life:
Second life is an internet based virtual platform created to allow users to enjoy various possibilities which otherwise would not have been possible in the real life. Second life launched on June 23, 2003 was developed by Linden Research Inc. and is a downloadable client program which enables its users to interact with each other through avatars thus providing a creative social networking service. Users can discover new possibilities, meet other users from across the world, socialize, and can also indulge in trade activities. Users regularly create new items/goods and services and buy and sell them in the Second life virtual markets. Second life has its own virtual currency called Linden Dollars (L$) which is exchangeable for real world currencies. This can be done through the Linden Exchange also called LindeX. Though the exchange keeps changing, as of Feb 2007 it was at L$ 266 = US $ 1. A small proportion of users derive net incomes from this economy, ranging from a few hundred to several thousand US$ per month.

About Zensar Technologies (www.zensar.com)
Zensar Technologies is among the top 25 software services providers from India. Zensar is the world's first enterprise-wide SEI CMM Level 5 Company and was also later certified as a CMMI Level 5 Company with industry expertise that spans Retail, Manufacturing, Banking, Insurance and Utilities. Zensar has more than 4684 employees with sales and operations presence across US, UK, Germany, Sweden, Finland, Middle East, South Africa, Hong Kong, Singapore, Australia, Japan and China. The Company delivers comprehensive services in mission-critical applications, enterprise applications, e-business, BPO and Knowledge Services. The Company has developed tools and methodologies, including the proprietary Solution BluePrint (SBP), which enables its clients with innovative business solutions and a rapid ‘go-to-market’ capability. The Company supports Fortune 500 clients with software business solutions that help them compete in the digital economy.

Parul Vaidya - Market Innovation Group, Zensar Technologies,
Tel - +91-20-66057852/ 9822684686