User Experience Solutions

Low conversion rates on your ecommerce site?
High transaction failures on your net banking site?

Poor user experience could be the barrier to your website’s success
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Zensar’s User Experience team helps you create positive and impactful experiences for your users. We design simple and effective interfaces for software applications, products, websites or mobiles.

Service Offerings

Usability Analysis Usability Analysis
  • User Research
  • Task Analysis
  • Competitive Analysis
Usability Evaluation Usability Evaluation
  • Heuristic Evaluation
  • Usability Testing
  • Accessibility Testing
Usability Analysis User Experience Design
  • Branding
  • Information Design
  • Interaction Design
  • Hi and lo fidelity Prototyping
  • Style guide and template creation
Optimization and Support Optimization and Support
  • UX Testing
  • Web Analytics
  • Interaction Design
  • Search Engine Optimization (SEO)

User Centric Design

Simply put, this is a process of development which keeps end users at the core. We advocate UCD as the recommended approach to create great user experiences. A defined set of activities runs in line with the regular development lifecycle, ensuring the users’ needs and expectations are kept in the picture.


Usability Engineering - MethodologyUsability Engineering - Methodology

Best Practices



Some best practices we ensure in our approach to any project

  • Involve end users in the design process, to the extent possible
  • Use lo-fidelity prototyping extensively to set the tone for the UI requirements
  • Encourage iterative mode of prototyping to get it right!
  • Our HTML aligns with W3C priority 1 accessibility guidelines
  • Use informal methods of usability testing to give users a comfort feeling

Value Proposition


  • User adoption is at highest levels - successful products/applications
  • Supporting mission critical / business critical application for fortune 500 customers
  • Providing continuous improvement against industry standards and benchmark


 

Client Speaks

Case Studies

White Papers

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