While bringing technology & digital marketing services as a bundled solution we target the following business outcomes -
- User Experience
- Web Engagement
- Content & Channel ROI
- Tool Adoption Rate
- Revenue Performance Management
Through Customer Relationship Management (CRM), we offer services to manage and analyse customer interactions and data throughout the customer lifecycle, with the goal of improving customer experience and enabling customer retention. We also offer integration of the CRM back with the marketing automation tool and content management tools to conduct revenue attribution exercises that measure the ROI of marketing initiatives.
CRM, by enhancing business relationships, allows for greater customer retention and higher business value created for the customer. Marketing automation also plays an important role along with CRM, because CRM tools which are enabled with marketing automation capabilities can automate tasks to enhance marketing efforts directed at customers at varied points in the lifecycle.
In today’s competitive environment more important than getting a customer is to retain the existing customer and maximize revenue from him by cross-selling the customer additional services or products. Zensar clearly recognizes this and hence have built very strong capabilities, gaining success in creating a significant footprint in the area of Customer Relationship Management. We offer variety of services like:
- Customer Profiling
- Relationship Management
- HNI Account Management
- Customer Retention
- Product Upgrade