Digital Marketing Services

Revenue growth. Brand Equity. Customer Satisfaction Index

Drive customer acquisition, ensure consistent brand voice & enhance personalization

Zensar helps you translate your digital marketing strategies to effective multichannel campaigns and personalized and relevant content to drive superior customer experience. Enabling you to get a “Smart View” of the customer by performing multichannel marketing analytics, deriving intelligence to drive smarter and timely marketing decisions for your brand, while also connecting them to industry trends. Our service offerings include multichannel campaigns, personalized experiences, content management and marketing analytics

Key Performance Indicators

Customer Lifetime Value (CLV)

In the era of customer experience, Customer Lifetime value is the most important KPI for Enterprises, as it is positively correlated with customer experience. The KPI forecasts the return that the customer relationship would yield over a prolong period of time, contributing towards the business profit. Zensar commitment and focus on delivering dynamic and contextual customer experience leveraging Digital Marketing Services is aligned to ensure high CLV for the clients.

Net Promoter Scores (NPS)

Besides delivering exceptional customer experience, gauging the customer's overall satisfaction with a company's product or service is of immense significance to substantiate the customer's loyalty to the brand. Together with CLV, NPS is the most powerful metric for the business to measure the value and effectiveness of the Customer Experience delivered.

Cost of Customer Acquisition

This KPI helps as a crystal ball for businesses providing the information for decision support regarding resource deployment with regards to the value derived. Zensar views cost of customer acquisition as one of the most important indicators to recognise the return on investment (ROI) from Enterprise marketing and sales efforts; facilitating clients to achieve the optimal balance between the cost incurred and return yielded.

Marketing ROI

Quantifying the return achieved by marketing activities is a key step for understanding how marketing helps to achieve the overall business objectives. Assessing marketing contribution helps businesses align goals and strategies. Zensar corroborates and works toward supporting Clients achieve optimal ROI, to stay at the top of their game.

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