Large Enough to Deliver, Small Enough to Care

Zensar’s Salesforce.com CRM practice offers a comprehensive, mature, multi-industry proven suite of CRM solutions that can be applied to the following business functions of an organization :

• Marketing
  • Campaign Management (Multi-Channel)
    • Helps identify and target potential clients and leads
    • Planning Marketing Spend
    • Setting Marketing Campaign Objectives
    • 7 * 7 Approval Matrix
    • Ready adapters to help source data from different channels
    • Real-time fetching of data using Marketing Analytics tools
    • Defining the success measurement of a Campaign
    • Right segmentation for maximizing Campaign Response (reads incomplete)
    • Near to real-time tracking of Campaign Responses across all channels
    • Computing Campaign ROI
  • Campaign Influence
    • Get instant visibility with all campaigns which influenc an opportunity
    • Merge and interlink multiple campaigns to a single opportunity
    • Measure both direct and influenced ROI of your campaign
  • Email Marketing
    • Planning and executing high-impact email campaigns targeted at prospects and customers
  • Search Marketing (Integration with Google Ad Words)
    • Gives insight of where the leads are being generated and which keywords are associated with the actual sales Insight of the common used ad words which generate maximum hits
  • Auto-Response Email
    • Instant and automatic delivery of customized and personalized responses to customer inquiries
  • Lead Management
    • Stores, tracks and manages contacts or prospect inquiries
    • Smart evaluation - Qualification criteria based on various parameters like products, geographies, Line Of Business etc.
    • Seamlessly routing all qualified leads to appropriate sales representatives looking into attributes like product, skills, geography, availability etc. to help improve conversion rates
    • Ensuring leads are never dropped/lost
  • Sales Communication Management
    • Marketers equip Sales Team with well-drafted text and HTML email templates that include targeted and customized marketing messages
  • Collateral Management/Marketing Resource Library
    • Providing a common document repository to enable consistent and effective communication across the world
  • Asset Management -> Improves Cross-selling, Up-selling
    • Insights to customer buying patterns (Company’s products vis-a-vis Competitor’s products)

  Zensar’s SFDC CRM Marketing Automation Solutions provides 3 core benefits:

  • Improved influence and engagement with customers and prospects
  • Avoiding repetition of tasks so that marketing organizations can focus on Marketing Strategy
  • Direct impact on Sales Quality