Decoding the digital customer of today
Zensar's Customer Engagement Solution is a Big Data analytics solution that produces intelligence for consumption by various business functions to take 'next best action' at the point of decision. It creates a 360° view of customer with regards to customer interactions and transactions. The key areas addressed by this solution are Deep Customer 360° insights Improve Persistency Better Net Promoter Score (NPS). Zensar's big data analytics platform is a unified Big Data platform that is scalable and customizable and is ready to process 'Big Data' to deliver key business KPIs.
The Customer Engagement solution by Zensar is power ed by Aureus Analytics platform that has multiple Products based on industry specific problems optimized to run on technologies like R and Hadoop