Decoding the digital customer of today
Zensar's Customer Engagement Solution is a Big Data analytics solution that produces intelligence for consumption by various business functions to take 'next best action' at the point of decision. It creates a 360° view of customer with regards to customer interactions and transactions. The key areas addressed by this solution are Deep Customer 360° insights Improve Persistency Better Net Promoter Score (NPS). Zensar's big data analytics platform is a unified Big Data platform that is scalable and customizable and is ready to process 'Big Data' to deliver key business KPIs.
What does it do?
- Unique algorithms establish customer identity across multiple platforms
- Data quality management – summarization
- Build correlation patterns
- Text Analytics - sentiment analysis, email analytics using NLP techniques
- Builds customer single view - Look at transaction, internal and external data, gathered through web and social channels
- Provides predictive models in an easy to consume actionable dashboards and graphs
The Customer Engagement solution by Zensar is power ed by Aureus Analytics platform that has multiple Products based on industry specific problems optimized to run on technologies like R and Hadoop