Tag: Customer Experience

The future reality of eCommerce: Augmented & Virtual

The future reality of eCommerce: Augmented & Virtual

‘I would love to buy this corner table for our drawing room, but I am not sure if it would go with the color of the wall’, says my mom, a fifty-seven-year-old lady who had spent the past hour scrolling through the...

/ November 17, 2017
Personalization is a goal all retailers should try to achieve

Personalization is a goal all retailers should try to achieve

“Tell me who your friend is, I will tell you who you are.” This could be rephrased to any retailer as “Tell me who your customer is, I will tell you how to sell”.  Just imagine you are in a crowded place,...

/ November 17, 2017
Digital Seafarers

Digital Seafarers Diary – Part 2

Organizations today irrespective of their size are on their journey towards Digital. In my last blog, I mentioned about three distinct phases one needs to see through before reaching their destination of being Digital. These phases are nothing but my interpretation of...

/ September 26, 2017
Digital Transformation

Digital Seafarers Diary – Part 1

Digital or more rightly known as Digital business, is the latest trend in every sector. Digital is aiding in the creation of new businesses by blurring the boundaries of physical and digital worlds. This promises to usher in an unmatched convergence of...

/ September 15, 2017
Young man showing new televison in store shelf to his girlfriend

User Xperience Vs Customer Xperience – Is there a choice?

Day 1: On a pleasant Sunday afternoon, I was out for lunch with my dear friend. Since we wanted to spend quality time, we chose a fine-dine restaurant to enjoy the ambiance as well as great food. As expected, the restaurant lived...

/ November 12, 2015
The Digital CMO Exploring beyond boundaries

The Digital CMO…Exploring beyond boundaries

An interesting development that has emerged in the recent past involves Chief Marketing Officers (CMOs) across the world focussing on enhancing customer experience by understanding, addressing and adapting to ever-changing customer requirements in real-time. Studies show that these rapid shifts in customer...

/ January 9, 2015
Mother online Christmas shopping with three young children

Customer Experience Enrichment through Omni Channel

The biggies of Retail are embracing the Omni Channel opportunity by investing in capabilities to deliver it. Popular cases of successful retailers adopting Omni channel to deliver superior Customer experience are listed below

/ May 7, 2013
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