Tag: Analytics

Analytics in Gaming

Playing it ‘Big’ with Analytics

Ryan was furiously navigating his car on the streets of his racing app. He was a champion in this game and had completed all his races in record time. But this time it was different, his car was not built for the...

/ October 25, 2017
Digital Seafarers

Digital Seafarers Diary – Part 2

Organizations today irrespective of their size are on their journey towards Digital. In my last blog, I mentioned about three distinct phases one needs to see through before reaching their destination of being Digital. These phases are nothing but my interpretation of...

/ September 26, 2017
Digital Transformation

Digital Seafarers Diary – Part 1

Digital or more rightly known as Digital business, is the latest trend in every sector. Digital is aiding in the creation of new businesses by blurring the boundaries of physical and digital worlds. This promises to usher in an unmatched convergence of...

/ September 15, 2017
Casual woman inside a cafe downloading or sharing information with a smartphone . A lot of apps, media and other information flying out or into the phone

Harnessing Social Habits of Consumers using Analytics

A leading Insurance company used ZenSocial platform to create an effective go-to-market strategy for their wellness product in US and UK. ZenSocial is a big data platform that helps organizations generate contextual intelligence and create value from social media data. It can...

/ September 18, 2015
The Digital CMO Exploring beyond boundaries

The Digital CMO…Exploring beyond boundaries

An interesting development that has emerged in the recent past involves Chief Marketing Officers (CMOs) across the world focussing on enhancing customer experience by understanding, addressing and adapting to ever-changing customer requirements in real-time. Studies show that these rapid shifts in customer...

/ January 9, 2015
When Simplicity and Value for Money beat fancy analytics

When Simplicity and Value for Money beat fancy analytics

When Simplicity and Value for Money beat fancy analytics Lots of lessons to be learnt from Tesco’s fall from grace. Pretty much every big data and analytics presentation or story you heard in the retail world showcased TESCO as the gold standard....

/ November 20, 2014
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