Month: September 2016

Oracle – Log ‘Fire’up Cloud SCM

Oracle – Log ‘Fire’up Cloud SCM

Oracle is on a spree of acquiring cloud-based companies and had recently announced its latest conquest, LogFire, a US-based, innovative provider of cloud warehouse management applications. Considering the challenges in the SCM industry, in terms of evolving trends in business and increasing...

/ September 20, 2016
Man Analysis the Market on Computer

Web Analytics offers an Extra Edge to Smart Digital Marketing

The over-abundance of data and its omnipresence is forcing analysts to extract the actionable insights out of them as effectively as possible to justify the money spent on them. Yet, analytics remains a weak area in most digital marketing programs and campaigns....

/ September 6, 2016
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A Structured Pathway for Digital Marketing Success

Winners in the field of digital marketing would swear by the fact that a well-structured strategy powered by a strong analytics structure forms the backbone of a potent digital marketing framework. Often, the reason behind the failure of a digital marketing campaign...

/ September 6, 2016
The Growing Importance of Visual Content in Digital Marketing

The Growing Importance of Visual Content in Digital Marketing

The most alarming challenge of this era for the digital marketers is decreasing attention span of audience in a marketing environment, where the major goal is to have a lasting impact. This is where effective visual content comes to the rescue for...

/ September 6, 2016
close-up of attractive young girl with geeky eyeglasses in bookshop reading something from a book and laughing, ith other people and booksheles in background

Storytelling as a Strategic Tool in Digital Marketing

Our love for engrossing stories is ageless, and if you put it in another way, great stories are enjoyed by all irrespective of their age. Be it around a campfire, around the dinner table or just over the phone with a friend,...

/ September 6, 2016
Happy Women with Smart Phone and Shopping Bags

Strike Up an Effective Digital Conversation with your Customers

We are living in an age of marketing where people are becoming exceedingly curious to know everything about Digital. No wonder it is opening a whole new world of customer engagement with an enhanced experience, which fortifies brand recognition and image. However,...

/ September 6, 2016
Optimize your Website for a Higher Conversion Rate

Optimize your Website for a Higher Conversion Rate

The topic is like old wine in a new bottle but is still relevant, as sometimes we need to remind ourselves of some techniques and tactics, that if overlooked, might cost us heavily. When it comes to digital marketing, the CMO is...

/ September 6, 2016
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Marketing Automation: Relevance and Significance

The growing demand and implications of marketing automation is evident from the fact that marketers are exploring easier ways to communicate with customers and prospects in a measurable, personalized and automated way. In the context of digital marketing, marketing automation can be...

/ September 6, 2016
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