| As the year and the decade changes
Friends, It’s been a decade that started with fear, uncertainty and doubt and seems to be ending that way again for the Indian IT and Business Services Sector. But the industry proved the pessimists wrong then by moving up the value chain and enabling multi process outsourcing through innovative processes with the result that the first eight years saw all significant players report CAGRs of over twenty percent plus. The downturn which began over eighteen months ago has seen the inevitable decline in growth numbers and it is to the credit of the industry that growth has continued in both revenues and profits, albeit at a slower clip! Customer Experience Enrichment through Omni Channel
The biggies of Retail are embracing the Omni Channel opportunity by investing in capabilities to deliver it. Popular cases of successful retailers adopting Omni channel to deliver superior Customer experience are listed below Announcing Akibia Rebrand to Zensar Technologies
It’s an exciting time here at Zensar, and I’d like to share the news that today we announced the Infrastructure Management Services (IMS) business unit of Zensar Technologies, formerly known as Akibia, Inc., is officially rebranding its name to Zensar Technologies. The reasons for undergoing this rebrand are fairly simple. We want to clearly describe who we are as one global IT company – Zensar Technologies – and also help position ourselves for future growth in the competitive IT marketplace. As one single entity and one single brand, we will alleviate confusion in the marketplace and ensure we continue to reinforce our positioning as a leading Global Infrastructure Management services provider. The IMS business unit currently comprises 35 percent of Zensar’s overall revenue and its continued growth will play a pivotal role in the company’s future growth strategy.
In the internet age we are observing explosion of data and information. As one mentioned other day we as an individual are subject to 174 newspaper equivalent worth of information daily. The challenge is how we filter it to may be just one and absorb some part at a granular level. Creating a customer-oriented culture
The explosion of information all around us and the availability of low-cost, high-reliability tools to store process and transmit large volumes of data within and beyond the enterprise are having their impact not just on the role of information technology but also on the ability to address specific customer needs, putting the customer at the very centre of all enterprise strategy. In the political context, the substantial victory that President Obama won in the US elections demonstrated the value of having sliced and diced intelligence about every geographic demographic and psychographic segment of the population and getting targeted populations to come and participate in a choice for a product or services, in this case for the President of the country. In the business environment too, we are seeing the shift from product or service centric ideas to processes and strategies focused at granular customer segmentation and targeting, for business benefit.
New ways to communicate : Ganesh Natarajan, CEO, Zensar Technologies
For a long time, communicating meant speaking to people or sending them a letter if they were far away. Now, with the ubiquitous presence of the internet and killer apps like the worldwide web, Twitter, facebook and instant messaging, nobody is ever more than a thought away. The new revolution called, Internet of Things (IOT), has the ability to change all communications, not just that traditionally experienced between human beings! |
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