Have you ever tried to step into your customers’ shoes? Do you really know how to craft a more personalized shopping experience for a customer? Do you know how to influence their decision to shop at a particular retailer in today’s digital age? Do you know how do you channelize the strategies that generate not only happy customers, but true customer advocates? Do you know? The simple answer is – “Go Omni-Channel”. This whitepaper is aimed at anyone who has accountability for providing a seamless shopping experience to a customer in a retail environment and creating an all-encompassing value proposition that fosters customer advocates and preserves the trustworthiness of their advocacy.