What started as a generic website for social interactions between people way back in 1997 unknowingly lay the foundation for what we know as Social Media in today’s day and age. To say the least this has whipped up something close to a revolution on the internet over these years. Let’s explore more.
If we go by the numbers, the global population is about 7.4 Billion out of which there are 2.3 billion active social media users. Now this fact itself gets us thinking about the kinds of opportunities companies could tap into once associated with this line of business, but first, let’s put things in perspective.