The Grocery Retail market is witnessing a number of changes in the way the business model is operating in the last few years. Working on wafer thin margins there was little scope for Grocery retailers to invest in technology to make strides in improving efficiencies and increasing customer reach. With high sophistication levels of today’s customers and availability of multiple sales channels, retailers are reconsidering strategies to capture customer mindshare by moving closer to their customers. This is resulting in new challenges for grocery chains such as choosing neighborhood locations, smaller format stores, introduction of private brands, implementing new business models such as click and collect concept and mobile shopping.

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