Effective IT governance would ensure that organizations maximise the business value delivered from their ongoing IT investments. IT demand management is one of the critical IT governance processes that is much more than just gathering requests for IT resources and automating the demand fulfilment workflow. Best practices in IT demand management include aligning the IT services supply mechanism to optimize business value; modifying and influencing the customer behaviour by providing quantitative information; and enabling an understanding of the trade-offs and costs associated with the consumption of these IT services and related resources. The transparency thus provided by demand management would lead to improved decision-making and optimizing the business value of IT delivery.

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